Ergonomic pillow

Yes I've jumped on the bandwagon, an era after Sellavision's Support Pillow that cost $49.90. Saw a $45 one at Ikea Tampines so I thought, "Why not?"

Realised I didn't think through the "Why on earth did I buy it?" part but it was too late. Been enjoying blissful sleep so far. It could be psychological though.