Thursday, November 30, 2006

Marketing buzzwords

New: Different colour from previous design.
All new: Parts not interchangeable with previous design.
Exclusive: Imported product.
Unmatched: Almost as good as the competition.
Simplicity in design: Manufacturer's cost cut to the bone.
It's here at last!: Rush job; nobody knew it was coming.
Field-tested: Manufacturer lacks test equipment.
Direct sales only: Factory had big argument with distributor.
Years of development: We finally got one that works.
New generetion: Old design failed, maybe this one will work.
Breakthrough: We finally figured a way to sell it.
Maintenance-free: Impossible to fix.
Satisfaction guaranteed: Manufacturer's satisfaction, on cashing your cheque.

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